If you’re vaguely into hip-hop music — or you waste as much time on your phone as I do — then you’ve probably heard of the McDonald’s Travis Scott burger by now. Or the Travis Scott Meal, I guess, which is the official name. If you don’t know what I’m talking about, then the ad here can get you up to speed and establish the context pretty well for what I want to talk about here.

https://www.youtube.com/watch?v=8K0lnarZ0oQ

So, McDonald’s and Travis Scott have a brand tie in-that’s very openly a meal you can already get yourself, but now with Scott’s…

Ian Anthony Taylor

Upper Canada / Creative writing student at Concordia University ian.taylor.eadg@gmail.com

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